I’m making a video about how to stand out using video online. To be honest, it was a lot easier 5 years ago, two years ago, probably even a year ago.
Today, there is SO MUCH video content swilling around on social media, how the hell do you stand out?
My tactic (and the one I share with my customers) is to be genuine and give genuine value. If you stop to watch the vast amount of DIY videos (or even some professionally shot videos) online they often have one thing in common… they don't really have a point to them, they deliver little or no value and aren’t very visually interesting to watch.
Give your viewers something they want to watch.
If you make your videos as interesting as possible (that means visually and content wise) they’ll seek you out, they’ll sit down with their cup of tea at the end of the day and sit and WATCH your videos.
The trick is, this takes a lot more time than just chatting away to the camera on your phone as you sit in your car at the end of your networking meeting. Put the effort in to THINKabout quality content. Use your loaf and spend a bit of time on the videos you’re making.
I’m writing this as I’m about to take on a 30 Day Video Challenge, which I’ll be forced to come up with fresh content every single day. So please please please have a go at me if you don’t think I’m putting the effort in to come up with good valuable content.
You can find out more about my 30 Day Challenge here: https://www.videotoolkit.co.uk/30-day-challenge.html
Am I talking about the stuff that matters?
Last week I had a meeting with somebody, basically to find out how we can help eachother. But whilst explaining what we do here at Red Book Productions, I was surprised to hear:
‘Oh I didn’t know you do that, that’s not that clear from your website’
To be honest, I was quite taken aback by this, as I thought the whole process of ‘what we do’ was pretty clear. But it got me thinking, am I being that clear? Am I really telling people how we can help? And if I’m not, is that having a negative impact on my business?
It’s helped me stop to think over the past few days, so much so that I’ve set some time aside this week to spend some time working on how I can improve my messaging. Firstly through my videos (The Video Show) and at places like networking.
What is it that businesses want? Am I making it clear what I can help with? Am I making it really easy for them to find out and to get in contact when they’re ready?
I’d love to know if you have gone through a similar process in your business. Do you have your messaging spot on? Or are you finding it a bit tough for people to find out what you do.
Take a look at my websites and let me know what you think I do... I'd love to know how we're being perceived from fresh eyes: http://www.redbookproductions.co.uk/ and https://www.videotoolkit.co.uk/