I’m making a video about how to stand out using video online. To be honest, it was a lot easier 5 years ago, two years ago, probably even a year ago.
Today, there is SO MUCH video content swilling around on social media, how the hell do you stand out?
My tactic (and the one I share with my customers) is to be genuine and give genuine value. If you stop to watch the vast amount of DIY videos (or even some professionally shot videos) online they often have one thing in common… they don't really have a point to them, they deliver little or no value and aren’t very visually interesting to watch.
Give your viewers something they want to watch.
If you make your videos as interesting as possible (that means visually and content wise) they’ll seek you out, they’ll sit down with their cup of tea at the end of the day and sit and WATCH your videos.
The trick is, this takes a lot more time than just chatting away to the camera on your phone as you sit in your car at the end of your networking meeting. Put the effort in to THINKabout quality content. Use your loaf and spend a bit of time on the videos you’re making.
I’m writing this as I’m about to take on a 30 Day Video Challenge, which I’ll be forced to come up with fresh content every single day. So please please please have a go at me if you don’t think I’m putting the effort in to come up with good valuable content.
You can find out more about my 30 Day Challenge here: https://www.videotoolkit.co.uk/30-day-challenge.html