A lot of people ask me which is more important, professional videos or DIY videos.
Over the last 18 months, I’ve helped businesses make both types of video. There's the Video Toolkit which launched in April 2016, which helps businesses create their own videos, by teaching shooting, editing, and sharing techniques.
And then there was what I’ve always done, shooting professional videos for businesses.
So which is better? If a business had to choose, which would work better?
To be honest, there are a number of factors you need to consider, they are:
1. Do you have time?
If you’ve got some time to spare and are willing to learn how to make videos yourself then Video Toolkit is the way to go.
2. Do you have more budget?
There’s no skirting around it, Video Toolkit isn’t for people either have more budget or don’t have time to learn new skills. And would prefer for somebody else to make the videos for them.
Recently I’ve noticed there’s room for both.
By creating a small number of DIY videos yourself (e.g. Facebook Live and Social Media Engagement videos) you’re more likely to build engagement on social media channels by being more personal, and then lead viewers to your professionally shot content (FAQ videos, sales videos etc)
I’ve worked with a few businesses following this idea and it’s worked very well. That’s why I’ve set up Video Toolkit Pro.
The ‘Pro' Version of Video Toolkit is a 12-month program, where businesses can learn to create a small number of regular videos themselves from their phone and spend a few minutes each day interacting with their followers on social media. Then back that up with professionally shot videos that we shoot together over the year.
So if you want to learn how to make your own videos, why not join our growing community: www.videotoolkit.co.uk
And if you feel that professionally made video is the way to go; we’re launching Video Toolkit Pro on September 1st head to http://www.videotoolkitpro.co.uk/join and tell me why you feel video will work for your business.